Job Description
Position: Tourism Marketing Specialist
Company: Eritrean Ministry of Tourism
Location: Maekel, Eritrea
Experience: 3-5 years in tourism marketing or related field
Education: Bachelor’s degree in Marketing, Tourism, or Business Administration
Employment Type: Full-Time
Industry: Tourism and Hospitality
Department: Marketing and Communications
Salary: 50,000 – 70,000 SSP
Vacancies:1
Company Overview
The Eritrean Ministry of Tourism is dedicated to promoting Eritrea’s rich cultural heritage, natural landscapes, and historical sites to global travelers. As a key driver of economic growth and community development, the ministry seeks innovative professionals to elevate Eritrea’s tourism sector through strategic marketing and stakeholder collaboration.
Job Overview
This role focuses on designing and implementing marketing campaigns to attract international and domestic tourists, while fostering partnerships with local businesses and international tourism boards. The position requires a blend of creative strategy, data-driven analysis, and cross-cultural communication to position Eritrea as a premier travel destination.
Key Responsibilities
- Develop and execute integrated marketing campaigns for Eritrean tourism, including digital, print, and event-based initiatives.
- Collaborate with local cultural institutions, hotels, and tour operators to create cohesive tourism experiences.
- Analyze market trends and competitor strategies to identify growth opportunities.
- Manage social media platforms and content creation to engage global audiences.
- Prepare reports on campaign performance and ROI for senior leadership.
Required Skills
- Expertise in digital marketing, SEO, and content strategy.
- Strong understanding of Eritrean cultural and historical assets.
- Fluency in English and Tigrinya; additional regional languages (Arabic, Italian) are a plus.
- Proficiency in Adobe Creative Suite and Google Analytics.
- Excellent project management and stakeholder negotiation skills.
Education
- Bachelor’s degree in Marketing, Tourism, or Business Administration.
- Master’s degree or certifications in Digital Marketing are preferred.
Experience
- 3-5 years of experience in tourism marketing, brand management, or public relations.
- Proven track record in launching successful campaigns in emerging markets.
Salary
50,000 – 70,000 SSP per month, commensurate with experience and performance.
Benefits
- Health insurance coverage for employee and immediate family.
- Annual professional development allowance (up to 50,000 SSP).
- Relocation assistance for qualified candidates.
- Flexible work hours and remote work options.
Training
- On-the-job training in Eritrean tourism policies and cultural preservation practices.
- Workshops on international tourism trends and sustainable travel practices.
Working Environment
Dynamic office environment in Maekel, with occasional fieldwork at historical sites, beaches, and cultural festivals. Travel within Eritrea is required for site assessments and stakeholder meetings.
Application Process
Submit your resume, cover letter, and portfolio of past marketing campaigns to https://eritreajobsearch.com. Shortlisted candidates will be contacted for interviews by 2026-08-01.
Equal Opportunity Statement
The Eritrean Ministry of Tourism is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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