Brand Marketing Manager Job Vacancy in Mai-Mne, Eritrea – Beverage Manufacturing

Job Description

Position: Brand Marketing Manager

Company: Coca-Cola Bottling Company of Eritrea

Location: Mai-Mne, Eritrea

Experience: 5+ years in brand marketing, FMCG sector

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Beverage Manufacturing

Department: Marketing

Salary: SSP 150,000 – SSP 250,000 per month

Vacancies:1

Company Overview

Coca-Cola Bottling Company of Eritrea is a leading beverage manufacturer dedicated to delivering refreshing experiences across the Horn of Africa. As part of the global Coca‑Cola system, the company combines international best practices with local market insight to produce a diverse portfolio of soft drinks, juices, and water. With a strong commitment to sustainability, community engagement, and innovative marketing, the company has become a preferred employer for professionals seeking dynamic career growth. This role contributes directly to the company’s mission of building brand equity and driving market share in Eritrea, making it an exciting opportunity for ambitious marketers. The position also supports broader goals of creating jobs and fostering economic development, aligning with the nation’s focus on Employment in Eritrea and Career Opportunities in Eritrea.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing strategies that elevate the Coca‑Cola brand in Eritrea. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams, including sales, product development, and digital media, to craft compelling campaigns that resonate with local consumers. This role is central to achieving sales targets, enhancing brand perception, and ensuring consistent messaging across all channels. For more information about the company’s vision and values, visit our website. The position is a key component of our Hiring in Eritrea initiative, offering a platform to influence the market and grow professionally.

Key Responsibilities

• Develop and implement comprehensive brand strategies that align with corporate objectives and local market trends.
• Lead the creation of advertising, promotional, and digital content that drives consumer engagement.
• Manage the annual marketing budget, ensuring optimal allocation of resources and ROI measurement.
• Collaborate with sales teams to design trade‑marketing programs that support distribution and retail activation.
• Conduct market research and consumer insights analysis to inform product positioning and campaign effectiveness.
• Oversee relationships with external agencies, media partners, and vendors to ensure timely delivery of assets.
• Monitor brand performance metrics, prepare reports, and present findings to senior leadership.
• Ensure compliance with brand guidelines, legal regulations, and corporate social responsibility standards.

Required Skills

• Strong strategic thinking with a proven track record of successful brand campaigns in the FMCG sector.
• Excellent communication and storytelling abilities, both written and verbal.
• Proficiency in digital marketing tools, analytics platforms, and social media management.
• Ability to analyze data, interpret trends, and translate insights into actionable plans.
• Leadership skills to motivate cross‑functional teams and manage external partners.
• Creative mindset with a keen eye for design, visual storytelling, and consumer behavior.
• Fluency in English and Arabic; knowledge of local languages is a plus.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in digital marketing, brand management, or an MBA are advantageous and demonstrate a commitment to professional development.

Experience

Applicants must have a minimum of five years of progressive experience in brand marketing, preferably within the beverage or fast‑moving consumer goods industry. Experience managing multi‑channel campaigns, budgets exceeding SSP 100,000, and leading cross‑functional projects is essential.

Salary

The compensation package ranges from SSP 150,000 to SSP 250,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and contributions to retirement savings.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching.
• Annual performance bonus tied to brand growth metrics.
• Paid parental and annual leave.
• Employee assistance program and wellness initiatives.

Training

• Access to Coca‑Cola’s global learning platform for continuous skill development.
• Mentorship programs with senior marketing leaders.
• Workshops on digital analytics, creative design, and consumer insights.
• Opportunities to attend regional conferences and industry events.

Working Environment

The role is based in Mai‑Mne, offering a modern office environment equipped with state‑of‑the‑art technology and collaborative spaces. Employees enjoy a vibrant culture that values innovation, diversity, and work‑life balance. The company promotes a safe, inclusive workplace where ideas are encouraged and contributions are recognized.

Application Process

Interested candidates should submit an online application through our career portal, attaching a current resume and a cover letter outlining relevant achievements. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment at our Mai‑Mne office.

Equal Opportunity Statement

Coca‑Cola Bottling Company of Eritrea is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.