Job Description

Sales Executive – Asmara Brewery

Join Asmara Brewery as a Sales Executive

Company: Asmara Brewery
Location: Asmara
Job Type: Full-Time
Industry: FMCG, Beverage Industry, Sales & Marketing, Distribution, Consumer Goods
Experience Required: 2–3 Years
Education: Certificate or Diploma

About the Opportunity

Asmara Brewery is seeking an enthusiastic and target-driven Sales Executive to strengthen its sales and distribution operations in Asmara, Eritrea. This role is ideal for candidates with experience in sales, customer relationship management, FMCG distribution, retail sales, and business development.

The successful candidate will be responsible for increasing product visibility, maintaining client relationships, driving sales growth, supporting distribution channels, and ensuring strong market penetration of brewery products.

Professionals looking for sales executive jobs in Eritrea, FMCG sales jobs, retail sales careers, business development opportunities, and distribution jobs are encouraged to apply.

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Job Summary

The Sales Executive will play a key role in promoting and selling company products while maintaining strong relationships with retailers, wholesalers, and business partners.

The selected candidate will identify new sales opportunities, manage customer accounts, monitor competitor activities, and contribute to achieving overall revenue and market expansion targets.

This position is suitable for candidates passionate about consumer goods sales, field sales operations, sales growth strategies, and customer service excellence.

Key Job Responsibilities

Sales & Business Development

• Promote and sell brewery products to retailers, distributors, and customers.
• Achieve monthly and quarterly sales targets.
• Identify new business opportunities and market expansion areas.
• Increase product availability and market visibility.

Customer Relationship Management

• Build and maintain strong relationships with clients and distributors.
• Address customer concerns professionally and efficiently.
• Ensure excellent customer service and client satisfaction.
• Conduct regular customer follow-ups to maintain business relationships.

Market Expansion & Product Visibility

• Support initiatives to improve brand awareness and product penetration.
• Monitor market trends, customer preferences, and competitor activities.
• Recommend strategies to improve sales performance.
• Assist in promotional activities and product campaigns.

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Distribution & Reporting

• Monitor stock movement and product availability.
• Coordinate with internal departments to ensure smooth delivery processes.
• Prepare daily, weekly, and monthly sales reports.
• Maintain accurate customer and sales records.

Market Intelligence

• Gather customer feedback and competitor information.
• Report market insights to management for decision-making.
• Support strategic sales planning and promotional activities.

Education Requirements

Applicants should possess:

Essential Qualifications

• Certificate or Diploma in:
  • Sales & Marketing
  • Business Administration
  • Commerce
  • Management
  • Related Field

Preferred Qualifications

Additional certifications in:

• Customer Service
• Retail Management
• Marketing
• Sales Strategy
• Business Development

will be considered an advantage.

Experience Requirements

Candidates should have:

• 2–3 years of professional experience in:
  • Sales
  • FMCG sector
  • Beverage industry
  • Retail sales
  • Distribution management
  • Customer account handling

Candidates with proven performance in consumer goods sales, field sales, or retail account management will have an added advantage.

Required Skills & Competencies

Sales & Technical Skills

• Sales negotiation
• Client relationship management
• Product promotion
• Territory sales management
• Business development
• Market analysis
• Customer acquisition
• Sales reporting

Professional Skills

• Excellent communication and interpersonal abilities.
• Strong negotiation and persuasion skills.
• Good organizational and time management skills.
• Ability to work independently and meet deadlines.
• Strong customer-focused approach.

Computer Skills

Basic knowledge of:

• Microsoft Word
• Excel
• Sales reporting systems
• Customer databases

Personal Attributes

• Self-motivated and goal-oriented.
• Energetic and confident personality.
• Strong problem-solving abilities.
• High level of professionalism and integrity.
• Ability to work in a fast-paced environment.

Candidates seeking sales and marketing careers in emerging African markets may also explore: sales job in Sierra Leone

Salary & Employee Benefits

Salary: Competitive salary package (based on qualifications and experience)

Potential benefits may include:

• Performance-based incentives
• Career growth opportunities
• Sales training and mentorship
• Industry exposure within the beverage sector
• Professional development support

Training & Professional Development

Asmara Brewery may provide training in:

• Sales techniques and negotiation
• Product knowledge
• Customer service excellence
• FMCG distribution systems
• Territory management
• Marketing and promotional strategies

Work Environment

This role involves a combination of office coordination and field sales activities, requiring regular visits to retail outlets, distributors, and customers within assigned territories.

The ideal candidate should be comfortable working in a dynamic, target-driven environment.

How to Apply

Interested candidates should submit:

• Updated CV/Resume
• Educational certificates
• Supporting documents and references

Applications should be submitted through the company’s official recruitment process.

Why Join Asmara Brewery?

This opportunity is ideal for professionals seeking sales executive jobs in Eritrea, FMCG sales jobs, beverage industry careers, retail sales opportunities, business development jobs, distribution management careers, and customer relationship management roles.