Business Development Manager – Market Expansion

Company: Asmara Brewery
Location: Eritrea
Job Type: Full-Time
Department: Business Development & Commercial Operations
Experience Required: 2–5 Years
Education: Diploma in Business, Marketing, Sales, Commerce, Economics, or a related field
Salary: ERN 18,000 – ERN 20,000 per month (depending on qualifications, experience, and performance)
Industry: Beverage Manufacturing, FMCG, Consumer Goods, Commercial Sales

Business Development Manager – Market Expansion

Job Overview

Asmara Brewery is seeking a dynamic and results-driven Business Development Manager to support revenue growth, market expansion, customer acquisition, and commercial partnerships across Eritrea. The successful candidate will play a key role in identifying new business opportunities, strengthening distribution networks, increasing brand visibility, and achieving strategic sales objectives.

This role is ideal for professionals with experience in Business Development, Sales Management, Market Research, and Customer Relationship Management within the FMCG, beverage, manufacturing, or consumer goods sectors.

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Key Responsibilities

• Develop and execute business growth strategies aligned with company objectives.
• Identify and pursue new market opportunities and distribution channels.
• Build strong relationships with distributors, retailers, wholesalers, and corporate clients.
• Drive customer acquisition and retention initiatives.
• Monitor sales performance and revenue growth targets.
• Conduct Market Research and competitor analysis.
• Prepare commercial proposals, presentations, and partnership agreements.
• Collaborate with marketing teams to improve brand awareness and product visibility.
• Manage key customer accounts and commercial relationships.
• Support pricing strategies and promotional campaigns.
• Analyze business performance metrics and prepare management reports.
• Participate in trade fairs, networking events, and industry exhibitions.
• Identify opportunities for operational and commercial improvements.
• Ensure compliance with company policies and commercial standards.
• Support long-term business sustainability and growth initiatives.

Core Duties

Business Growth

• Lead Business Development activities.
• Explore new markets and customer segments.
• Develop growth plans and expansion strategies.
• Increase company market share.

Customer and Partner Management

• Strengthen Customer Relationship Management practices.
• Build strategic partnerships.
• Improve customer satisfaction and loyalty.
• Maintain long-term commercial relationships.

Sales and Revenue Development

• Drive Revenue Growth initiatives.
• Support achievement of sales targets.
• Monitor product performance in the marketplace.
• Identify profitable business opportunities.

Market Intelligence

• Conduct detailed Market Research.
• Evaluate consumer trends and market demands.
• Monitor competitor activities.
• Recommend business improvement strategies.

Required Skills

The ideal candidate should demonstrate expertise in:

• Business Development
• Sales Management
• Market Research
• Customer Relationship Management
• Revenue Growth
• Account Management
• Strategic Planning
• Business Analysis
• Negotiation Skills
• Lead Generation
• Distribution Management
• Commercial Operations
• Brand Development
• Client Acquisition
• Stakeholder Management
• FMCG Sales
• Communication Skills
• Relationship Building
• Performance Management
• Market Expansion

Education Requirements

• Diploma in Business Administration, Marketing, Commerce, Economics, Sales Management, or a related discipline.
• Additional qualifications in business management or commercial operations will be advantageous.
• Professional sales and marketing certifications are desirable.

Experience Requirements

• 2–5 years of experience in business development, sales, commercial operations, or customer relationship management.
• Experience in FMCG, beverage manufacturing, retail, consumer goods, or distribution sectors is highly preferred.
• Proven track record of achieving business growth and sales targets.
• Experience working with distributors, retailers, and key accounts is advantageous.

Preferred Qualifications

Candidates with the following qualifications will have an added advantage:

• Sales leadership training.
• Distribution network management experience.
• Customer retention strategy expertise.
• Financial and commercial analysis skills.
• Product marketing knowledge.
• Business performance reporting experience.

Training and Development

Asmara Brewery invests in employee growth through:

• Advanced business development workshops.
• Commercial sales and negotiation training.
• Customer engagement and account management programs.
• Leadership and management development initiatives.
• Strategic planning and market analysis training.
• Professional certification support.
• Communication and presentation skills development.
• Career progression and mentorship opportunities.

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Salary and Benefits

Compensation Package

• Monthly salary ranging from ERN 18,000 – ERN 40,000.
• Performance-based incentives.
• Annual salary reviews.
• Business development bonuses based on results.

Employee Benefits

• Paid annual leave.
• Professional development support.
• Training and certification opportunities.
• Career advancement pathways.
• Employee recognition programs.
• Health and wellness support where applicable.
• Collaborative and growth-oriented workplace culture.

Working Environment

The Business Development Manager will work in a fast-paced commercial environment focused on expanding market presence, strengthening customer relationships, increasing sales performance, and supporting long-term organizational growth. The role requires regular interaction with distributors, retail partners, customers, and senior management.

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Application Process

Interested candidates should submit:

• Updated Curriculum Vitae (CV).
• Academic certificates and diploma qualifications.
• Professional certifications (if applicable).
• Employment references.
• Cover letter highlighting relevant business development achievements.

Shortlisted candidates may be invited to participate in interviews, sales and business case assessments, commercial strategy presentations, and reference verification processes.

Equal Opportunity Employer

Asmara Brewery is committed to providing equal employment opportunities and fostering an inclusive workplace. Applications are welcomed from qualified candidates based on merit, professional experience, skills, and business leadership potential.

Join Asmara Brewery and contribute to business growth, market expansion, customer engagement, sales performance, commercial excellence, strategic partnerships, and sustainable success within one of Eritrea’s recognized beverage manufacturing organizations.